“…The ENVELOPE please”…is Oscar night’s most memorable line..and thanks to designer Marc Friedland the coveted Oscar envelope is now a star in its own right! Friedland successfully sold the Academy of Motion Pictures Arts & Sciences on his vision of Oscar envelopes as officially sanctioned keepsakes and by 2011, Friedland’s redesigned Oscar stationary was ready for its closeup. Actor Tom Hanks became the first presenter to handle the new Oscar envelope, declaring, ”These envelopes are works of art in themselves!”
Known as “the Tom Ford of stationery,” Friedland, of Marc Friedland Couture Communications, (clients include Oprah, Steve Wynn, Cirque Du Soleil) is justifiably proud of the rave reviews. ”It’s the most famous envelope in world,” he declares. “One billion people in 225 countries have seen it, fewer than 100 people own it, and that’s what’s elevated it to the stature it has.” He estimates each card/envelope set costs between $200 and $500. Only the winners get to keep their envelopes & cards; the rest are destroyed. “We don’t want them to end up on eBay,” Friedland says.
He feels strongly, that “in this age of technology and tweeting and texting, this is the most low-tech thing possible but the emotion, spirit, heart and soul contained in that envelope will last a lifetime for that winner. It will bring them back to that moment when their name was announced!” We chatted with Marc about Oscar, vintage style and what makes a great mixx.
Q: No one knows how to set the tone for a soiree like you! What’s the vibe for your private Oscar party?
A: To say “you’re being invited to the opening of an envelope” never rang more true. We’re so grateful to the Academy for granting us permission to do this event, and we’re super excited to host some of our nearest and dearest, clients and fans to visit the studio to witness this, because what truly makes for a great party is the “mixx” of people enjoying a great experience!
Q: If we asked you pick any piece from MixxCentury, what would it be?
A: The vintage Mitten Movie Titlers Set is great fun and couldn’t be more perfect!
Q: Since we’re all about a “mixx,” tell us how you mixx it up at home?
A: Most of my day is spent at my office, that’s really my creative home, so it’s essential that it’s filled with objects and elements that inspire me and reflect creativity and individuality. My home is more of my cocoon; cozy and comfy. I love mixing it up with color, materials and a variety of design influences… a little of this and a little of that, all pieced together based on pattern, color and mood. Think of it as ”Garanimals for Adults” approach to design!
Q: Which decade defines your favorite design aesthetic?
A: As a child of the ’60s I love midcentury. The graphics were bright and playful yet geometric. With a little ethnic chic mixed in! While it sounds a bit schizophrenic, it works because of the individuality of all the pieces and how they are woven together like a canvas.
Q: Do you still have your first vintage purchase? What is it?
A: One of my earliest pieces is the container from a candy company called Bartons. I always thought of the candies as “fancy”! I just love the illustrations, colors and graphic design of this can. I also have a very old Moroccan ink well made from bone. It seems like a relic from the 1400′s!
Q: Tell us about your favorite vintage obsession…
A: My most significant collections are vintage ties from the early 70′s. My dad was a clothing salesman in NY and he had the funkiest, widest ties you can imagine. What a fashion statement those were! I also have a collection of well over 100 pocket squares. I collect them for their graphic patterns and colors. The vast array comes in handy when you need “just that perfect one” to match your socks! Every morning picking out the combinations, is perhaps my most fun of the day!